REIGN & MILES LTD – PRIVACY POLICY
Last Updated: May 2026
Welcome to the Privacy Policy for Reign & Miles Ltd (“we”, “us”, or “our”). We are a luxury custom travel experiences designer registered in England and Wales under Company Registration Number 00000000, with our registered office situated at 20 Chapel Street, Liverpool, L3 9AG, United Kingdom.
We respect your privacy and are completely committed to protecting your personal data.
This Privacy Policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you in the United Kingdom.
1. Important Information and Who We Are
Purpose of this Privacy Policy
This Privacy Policy aims to give you information on how Reign & Miles Ltd collects and processes your personal data through your use of this website, including any data you may provide when browsing our luxury itineraries or contacting us electronically.
This website is not intended for children, and we do not knowingly collect data relating to children via this website.
Data Controller
Reign & Miles Ltd is the data controller and is responsible for your personal data. We have appointed a data privacy representative. If you have any questions about this Privacy Policy, including any requests to exercise your legal data rights, please contact us using the details below:
Full Name of Legal Entity: Reign & Miles Ltd
Email Address: info@reignandmiles.com
Postal Address: 20 Chapel Street, Liverpool, L3 9AG, United Kingdom
2. The Data We Collect About You on this Website
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Unlike standard travel agencies, we do not collect highly sensitive information directly through our website interface. * No Passport numbers, dates of birth, or sensitive medical/dietary requirements are requested, stored, or processed via this website.
No Financial or financial billing data is entered or processed on this website.
(Note: Any sensitive operational data, such as passport copies, medical declarations, or specific dietary requirements required to execute your luxury tour bookings, are collected directly from you via secure offline email at a later date, and are strictly governed by our core Booking Terms and Conditions).
We do, however, collect, use, and process the following automated data when you interact with our website:
Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform used to access this site.
Usage Data: Includes information about how you navigate and interact with our website, layouts, and custom itinerary pages.
3. How We Collect Your Personal Data
We use different methods to collect data from and about you, including through:
Direct Interactions: You may give us your contact details by filling in a contact form or by corresponding with us by email.
Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and tracking pixels. Please see Section 4 below for details on our tracking partners.
4. Cookies & Third-Party Tracking
Our website deploys tracking technologies to monitor and optimise visitor traffic. These tracking networks collect anonymous usage parameters but may recognise your digital device over consecutive visits. We use the following tools:
Google Analytics: To monitor and analyse web traffic to improve our luxury digital layout and customer experience.
Meta / Facebook Pixel: Integrated for future proofing and deployment to assist with targeted, aggregate audience measurements and commercial brand tracking.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this luxury website may become inaccessible or fail to function properly.
5. How We Use Your Personal Data (Lawful Basis)
We will only use your personal data when the law allows us to. Most commonly, we will use your automated website data in the following circumstances:
Legitimate Interests: Where it is necessary for our legitimate business interests (e.g., analysing how users interact with the Reign & Miles brand online, improving our service offerings, and ensuring site security).
Consent: Where you explicitly choose to fill out a form or request communication from our concierge team.
6. Data Sharing & Disclosures
We do not sell, share, or disclose any personal data entered or observed on this website to third parties for commercial gain or independent marketing profiles. Data is strictly processed internally by Reign & Miles Ltd.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your technical data to those internal employees and contractors who have a legitimate business need to know.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
9. Your Legal Rights (UK GDPR)
Under certain circumstances, you have comprehensive rights under UK data protection laws in relation to your personal data, including the right to:
Request access to your personal data (Subject Access Request).
Request correction of your personal data.
Request erasure of your personal data (“Right to be Forgotten”).
Object to processing or restrict processing of your personal data.
Request transfer of your personal data.
Withdraw consent at any time.
If you wish to exercise any of the rights set out above, please contact our data privacy representative directly at info@reignandmiles.com.
10. Statutory Complaints Procedure (Data (Use and Access) Act Compliance)
Reign & Miles Ltd operates a formal, transparent protocol for managing data protection concerns and complaints in strict accordance with updated UK statutory frameworks.
If you believe your data has been handled incorrectly, you have the right to lodge a formal complaint with us. To facilitate a swift resolution, please use the following clear procedures:
Submission: Submit your data protection complaint in writing directly via email to info@reignandmiles.com.
Acknowledgement: We will formally acknowledge receipt of your data protection complaint within 30 days of receipt.
Investigation: We will investigate your concerns thoroughly without undue delay, keeping you reasonably informed of our investigative steps throughout the process.
Outcome Notice: We will issue a formal final written outcome detailing the results of the investigation and any steps taken as a consequence without undue delay.
Right to Lodge a Complaint with the Regulator
You also maintain the permanent right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns through our internal complaints process before you approach the ICO, so please contact us in the first instance.